The 12 Week Year: Get More Done In 12 Weeks Than Others Do In 12 Months
by Brian P Moran, Michael Lennington
The guide to shortening your execution cycle down from one year to 12 weeks. Most organizations and individuals work in the context of annual goals and plans; a 12-month execution cycle.. Instead, The 12 Week Year avoids the pitfalls and low productivity of annualized thinking. this book redefines your “year” to be 12 weeks long. In 12 weeks, there just isn’t enough time to get complacent, and urgency increases and intensifies. The 12 Week Year creates focus and clarity on what matters most and a sense of urgency to do it now. In the end more of the important stuff gets done and the impact on results is profound.
Explains how to leverage the power of a 12-week year to drive improved results in any area of your life offers a how-to book for both individuals an d organizations seeking to improve their execution effectiveness.
About The Authors
Brian P. Moran
Brian Moran (left) has over thirty years of expertise as a CEO, corporate executive, entrepreneur, consultant and coach. His background as a corporate executive combined with his experience as an entrepreneur positions him with a unique skill set to help individuals and organizations grow and prosper. Brian P. Moran Brian Moran has over thirty years of expertise as a CEO, corporate executive, entrepreneur, consultant and coach. His background as a corporate executive combined with his experience as an entrepreneur positions him with a unique skill set to help individuals and organizations grow and prosper.
Michael Lennington
Michael Lennington (right) is Vice President of The Execution Company. He is a consultant, coach, and leadership trainer, and an expert in implementing lasting change in organizations. He works with clients in the U.S., Europe, Asia, and the Middle East to help them implement corporate initiatives that drive sales, service, and profitability. Michael holds a BS from Michigan State University, and an MBA from Ross School of Business at the University of Michigan. He lives with his wife Kristin and their children in northern Michigan.
